Marketing Manager
- Job ID
- 2025-2677
- # of Openings
- 1
- Location
- US-FL-Fort Lauderdale
- Role type
- Permanent
- Working
- Hybrid
- Name
- Fort Lauderdale
Role Purpose
Location- Fort Lauderdale, Florida
Level - Experienced Professional
Department - Marketing
Working Pattern - Home based
Benefits - Benefits at Ideagen
Ideagen builds software that helps organisations manage risk, meet regulatory obligations, and operate with confidence. We’re looking for a Marketing Manager to accelerate revenue generation across our Heathcare solution.
This is a commercial growth role, not a brand‑only marketing position. You’ll be accountable for turning marketing activity into sales opportunity, influencing pipeline creation, supporting new revenue streams, and working closely with BDRs and Sales to drive measurable growth.
The role blends strategy and execution. We’re looking for someone who can think big, act fast, and take ownership, from campaign idea through to results.
Responsibilities
- Owning end‑to‑end demand generation activity, with clear accountability for sales‑ready opportunities
- Creating and executing campaigns that drive lead generation across multiple channels, including:
- Content and messaging
- Website
- Paid media (PPC, paid social)
- Email marketing and webinars
- Producing compelling marketing assets that support pipeline creation and sales engagement
- Defining go‑to‑market messaging and supporting sales enablement through targeted collateral
- Working closely with BDR and Sales teams to identify target audiences, fuel pipeline, and open new revenue streams
- Understanding customer personas, buyer challenges, and the competitive landscape to shape campaigns that convert
- Tracking, analysing, and reporting on campaign performance, feeding back clear KPIs and insights
- Continuously testing, optimising, and refining campaigns based on performance data
Skills and Experience
- You’re a commercially‑focused B2B SaaS marketer with experience generating pipeline and revenue impact
- You’re self‑sufficient and hands‑on — comfortable creating, launching, and measuring campaigns end‑to‑end
- You understand how marketing supports sales and enjoy working closely with revenue teams
- You’re data‑driven, analytical, and confident making decisions based on performance metrics
- You bring strong written and verbal communication skills, with a clear, confident style
- You’re creative, curious, and proactive — always looking for new ways to improve conversion and engagement
- You’re organised, detail‑oriented, and accountable for outcomes, not just activity
- Experience marketing SaaS solutions in regulated or complex environments is a plus
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com . All matters will be treated with strict confidence.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
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